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Campaign ad wars are heating up in swing states across the country, but are the costly advertisements actually changing the way voters think? According to a July 9 Gallup poll, crucial swing state voters are seeing the ads but not changing their opinions because of the content.
12% of voters in 12 swing states have “actively” participated in the campaign, according to Gallup/. Democracy! ow.ly/c7rct
— The Fix (@TheFix) July 9, 2012 -
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2012swingstates posted this
Poll: Campaign ads in swing states reinforce opinions rather than changing voter thinking
Notes
About The 12
The 12 is a group Tumblr of The Washington Post and student journalists in 12 battleground states documenting the 2012 presidential election and capturing perspectives of young voters.
Submit your ideas
Do you have interesting news, notes, quotes, campaign materials or multimedia that we should feature? Do you have something to report about young voters?
Contributors to The 12
amzam
ngjennings
ryankellett
slcarothers
washingtonpostpolitics
alison-noon
cpozernick
haleykmetz
jakepdeschuiteneer
lagore2012
mechellehankerson
news-junkie
rileyjsnyder
sarahglen
tessafox
thatgoeshere
thejadedouso
themizzou12
tylerborchers
ymgonzal
zachtilly
